OUGD602 - SB02 - Production + Sketches

Being in a group made production extremely efficient once we had developed a solid concept for our range of products. We were able to delegate tasks for each other and worked extremely efficiently. This was one of the many positives about working in a group, something I found surprisingly easy with Joel and Charlie. We each individually brainstormed as many ideas for the brand as we could, and then came together and discussed our ideas. We took the elements of these ideas that we all felt worked well and tried to develop each avenue, eventually creating the first draft of our supplement. 

We wanted to incorporate the natural side of nootropics into our product as it would make our audience more comfortable, as opposed to ingesting synthetic medicines. Whilst the natural elements of Panacea worked really well, the packaging looked fairly clinical with the simple white and green branding resembling a pharmacy. 

In order to more efficiently target our elderly audience, we went with a friendlier cream colour for our packaging. This warmer colour still worked well with the illustrations and gave our packaging a feeling of personality.