Three members from the DBA came in to brief us on a project they would be judging professionally as a part of our Personal and Professional module. The brief was about the recent phenomenon of ‘cognitive enhancers’ or as they’re more commonly known, nootropics. Nootropics are a class of chemical that give cognitive benefits to the human brain. Nootropics are in a grey area of the law in that they are not regulated by the government as medicine, they are sold as health supplements. Due to this, there is a stigma of uncertainty around the lack of research performed on some of these chemicals.
Task
Create both a brand identity and three products to be launched with your nootropics brand. You should also give a demonstration using any form of media on how your products would be marketed to your target audience. Consider who you would like to target your products towards and brand the product accordingly. You may choose any three combinations of nootropic for your products. You will be working in teams of up to five, and no less than three.
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