The concept for my personal branding was to be as truly authentic as possible, and to create an identity that conveyed myself through design. In order to do this, I noted the words I try to embody myself with and my self-percieved strengths. These words would be the foundation for everything I designed in the project and I would consider these words when deciding my final deliverables. Creating and articulating my concept before going through with any production or deliverables were made ensured everything I created fit a manifesto of sorts, maintaining consistency throughout production.
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