Unfortunately me and Joel were in Budapest for the date of the presentation since it was rescheduled into the interview week, but Charlie was happy to take the reins in presenting our project to the DBA staff.
Feedback
The overall design treatment was really nice but possibly too 'pretty'. Although the visual design treatment was good, it possibly was leaning more towards women due to the flower like illustrations that were supposed to represent herbs.
The progression from the first logo ideas we presented in the interim-crit were impressive. The way we recognised that the initial logos didn't fit with our concept and how we changed our design approach was extremely beneficial.
Another point they made was that it appeared that we had jumped from our initial concept to our final designs and missed out a large part. We should've explained our concept in depth more and how it related to our final brand.
No comments:
Post a Comment